For the majority of his life, John Tarnoff says he “was all over the place.” Growing up in New York, he thought he wanted to be an architect, a journalist, a lawyer, until one summer he ended up working as a production assistant after his freshman year at Amherst College, and it captured his imagination.
In the 1990’s, he worked as a film studio executive and producer for MGM, Columbia, New Line and Warner Bros. He then transitioned to technology. Tarnoff co-founded a startup which used computer animation to make online avatars for customer service applications for clients such as Sprint.
“Coming out of that, I hit a wall – that’s where the reinvention comes in,” says Tarnoff.
Reinvention has been part of his brand ever since then. During the unstable economic times of the early 2000’s, Tarnoff decided to go back to school for a masters in spiritual psychology. He was 50.
Today, at 63, he is a professional development coach, a graduate professor at Carnegie Mellon, and in the process of writing a book called ‘Boomer Reinvention: How to Create Your Dream Career After 50,” coming out in 2016. He is also a speaker about issues facing generations and has more than 24K Twitter followers.
Tarnoff, who ended up dropping out of grad school, because he was eager to work, highly recommends going to school later in life.
“Older generations sometimes feel like they are too old, but it was better than going to school at 20,†says the coach and educator. “You are doing it for the right reasons. You are going because you know exactly what it is you want to do.â€
Why did he decide to study spiritual psychology?
“Because you learn to find the answers inside you,” he says. “It’s an approach of psychology that stresses personal responsibility and getting out of the blame game. I think we all need to get help and support, but the primary motivator in any direction in our personal life and careers needs to start deeply inside ourselves. What is it that we can do to make a difference?”
Tarnoff jokingly said in his 2012 TEDx Talk, that he’s had 18 jobs over 38 years – moving around every 2.1 years (from film production to education), and he’s been fired 39 percent of the time. But none of that time has been a waste. He says each of his jobs has only gotten better.
“My favorite job is the one I’m doing right now…I live a pretty virtual life,” says Tarnoff, about his typical day at his home base in Los Angeles. “I just got back from Atlanta speaking about how the world has changed since just 20 years ago. I’m back and forth from my home office and Carnegie Mellon office, always looking for places to write.”
He says writing his book and engaging with his students is really inspiring him right now.
“I love engaging with them each year with the launching of their careers in the entertainment business,” says Tarnoff. “They have so much energy and so much to offer. Then, I also work with people who are 30 to 40 years older. They’re at a stage which used to be the end of their career. Today, things are different. Not only are there economic differences, but spiritual issues – they are wanting to continue to live fulfilling lives and being engaged in the economy and society. I think for my generation, the idea of retiring and separating yourself is largely over. Even for people who have saved enough money, they don’t want to slow down or stop. You’re seeing more of these people engaged in encore careers and social entrepreneurship. I think that’s fantastic!”
He says one of the most common challenges his clients face is figuring out what they want, or should be, doing next.
“Many times, we figure out there are many things we are going to do and life is an evolution,†says Tarnoff. “I think this is particularly true for millennials. Businesses are changing too fast…Now the problem is how figuring out how can we contribute – how can we help someone out, help solve a problem? We can figure out what we’re good at by trying to help others out. I tell my grad students, all you have to offer is your willingness to learn and willingness to serve. Having a service mentality will lead you to discover what it is you’re good at.â€
What is one piece of important life advice that you would give your younger self with the wisdom you have now?
“Believe in yourself more. Particularly in those moments that you really want to just give up. In your deepest darkest moment, that’s when you have to double down and believe in yourself and take the leap of faith. ‘Leap and the net will appear,’†says Tarnoff. “I think young people are thinking, ‘I can’t do that. What if I make a mistake?’ You should be making mistakes regularly. Fail often, and fail big. When you’re older, you can still make mistakes and recover well. Life is all about lessons.â€
