Tag: marketing

  • Jazz singer, Joan Cartwright, pursues doctorate at 68

    Jazz singer, Joan Cartwright, pursues doctorate at 68


    A woman with short hair wearing red necklace.
    Singer Joan Cartwright (Photo: Whitfield Moore & Son Photography)

    Joan Cartwright has spent a good portion of her life traveling around the world singing jazz. Music had been her first love since the age of four when her mother put her in dance school, and her childhood home in Queens, NY was often filled with the sounds of jazz records being played by her father.  

    Now 68, Cartwright lives in West Palm Beach, Fla. where she remains a creative force using many different platforms – from writing books, blogs, and poetry. In March, she taught her first college course in speech communication at Southeastern University. She also heads Women in Jazz South Florida, a non-profit organization she founded to support the success of fellow women jazz musicians, and hosts a weekly radio talk show called “Music Woman.â€

    “Musicians are messengers,†says Cartwright, who calls herself “a communicator†above all else. “Music is about delivering messages. So I don’t see music as necessarily art, but as communication.â€

    Ever since she was in college, she was adamant about combining her love of music and communication. And now she is finishing up her doctorate in marketing at Northcentral University.

    “My passion now is to get my doctorate,†says Cartwright. “I’m working on my dissertation research right now on women in jazz, music publishing and marketing. I have to interview 20 women composers and ask them about their marketing practices.â€

    She says she realized early on that musicians have very poor business skills, and she decided to pursue that topic, because she wants to help them – especially women, because the jazz music industry has long been dominated by men.

    Cartwright herself remembers returning to New York to sing after getting her master’s degree in communication from La Salle University in Philadelphia.

    “New York was a little tougher,†she says about the music industry in the early 80’s. “In Philly, there were five or seven of us jazz singers. In New York, about 30.â€

    She said she would hustle during the day doing odd jobs like word processing and working as a legal secretary, and at night she would sing.

    “I used to be a street musician in Central Park for a while with my boyfriend who was a drummer,†remembers Cartwright. “Sometimes we’d make more money there than in the clubs.â€

    In the 90’s, she got her first contract which allowed her to tour Europe.

    “I met a piano player who became my music arranger, and he produced my first CD in Catania, Italy, called ‘Feeling Good,’†recalls Cartwright.

    “I toured Italy for four years with him, and I sang in Spain, Austria, Germany and England, Holland, France and Switzerland. I met some wonderful musicians and got to see a lot of famous musicians.â€

    When she moved to Florida in 1996, she had collected so many photographs of beautiful places and people all over the world that she decided to take them to the publisher of African American Travel magazine. She ended up writing for them for four years.

    These days, she’s excited to be back recording music with her daughter, and fellow singer, Mimi Johnson, and also plans to keep teaching business courses once she finishes her doctorate in December.

    “I keep doing what I’m doing…and then I’m going to publish “The Best Business Practices for Women Musicians,†because women have to use different strategies than men use,†says Cartwright. “One of my triumphs is that I’ve got a collection of at least six CDs of music with 63 songs from 45 women. So nobody can never say that women don’t write music.â€

    And what is her one piece of life advice that she wishes she could tell her younger self now?

    “Love yourself first,†says Cartwright, adding that she is “blissfully single†after four marriages – she’s even written a poem about it. “Women tend to give away their hearts to men, and men generally take those hearts for granted.â€

  • Long-time NY businessman and marketer gives back by teaching

    Long-time NY businessman and marketer gives back by teaching


    A woman with short hair wearing red necklace.
    Myron Gould (Photo/Greyson Cage Stock)

    “When I was much younger, I wanted to be a chemical engineer, but as I got a little older, I guess my mind turned more towards business,†says Myron Gould, 68. “My father was a very big influence in that decision. He was a person who was in business…he was a role model in that regard…I would sit in the car and listen to him and listen to what was going on – it was interesting. He sold machine parts, adhesives, all material used by manufacturing firms.â€

    The born and raised New Yorker has worked four decades in the business and marketing arena. In addition to being the CEO of his own business advising firm, where he helps people build business plans, he is also starting a new consulting firm to teach companies to keep their employees engaged. Gould is also an adjunct professor of marketing and management at New York University.

    “It’s my 20th year at NYU,†says Gould. “I was sitting in a friend’s office – a recruiter who dealt with direct marketing people…He got a phone call, and he said to the person on the phone, I have somebody right here. [The person] asked if I’d be interested in teaching a class, and I never stopped.â€

    And Gould never stops working it seems. In addition to running his business, he says he recently created a new capstone at the University – an option to writing a thesis for students which involves writing up a business plan instead and learning about entrepreneurship.

    “I get a considerable amount of e-mails from clients, I grade papers, then I go through many projects that I’m working on,†explains Gould. “My classes are from 6 to 9 pm, and this coming term four times a week – it varies. I have dinner at 9:30 or 10:30, then work another four hours.â€

    He says he’s making an effort in getting more sleep, however.

    “I love what I do,†says Gould. “I feel like I’m helping people.â€

    When Gould was starting out his career in the mid-1960’s, he says marketing wasn’t even called “marketing,†but “distribution.†One of his favorite jobs was at Columbia Records in his early 30’s.

    “It was a great place,†he remembers. “Sometimes I debate whether I should have left or not. I was recruited for a consulting firm.â€

    Today, he thinks video is the way to go. He uses green screen technology to create videos to complement his teaching.

    “I have virtual sets,†says the high-tech professor, excitedly. “I can put myself into a green room…Like where a weather person delivers the weather. I create videos of some of my lessons and make them available for people…I can be doing my work while sipping piña coladas on a ship.â€

    What advice would he tell his younger self about life?

    “I would talk about getting enough information to make good decisions,†he says. “A lot of times we make decisions impatiently, but sometimes it’s better to slow down a little bit. There were times in my life where I could have made a better decision by not acting so quickly.â€

    He adds his biggest project currently is getting his grandson, who just turned 4, to have a good life.

    “What he does with his life is his choice, but I want him to be equipped to make those decisions,†says Gould.